11 QUESTIONS WITH BUBS FIRST

How did you get started in your business?

Well the idea for the business came about when I was shopping with my sister and we were looking for a wipeable change mat cover for her two bub's. We couldn't find anything in the shops and when we came home she mentioned that it would be great if there was a change mat cover which was half wipeable so she didn't have to wash it all the time, but that was half some sort of soft material so her bub was still comfortable and warm. I was also pregnant at the time and thought this was a great idea so I researched and couldn't find anything like it. We decided to pursue the idea and from there, my sisters, my mum and I made some prototypes to test. Now a year later we have just started expanding into more products.

How did you come up with your brand name?

We actually had our whole family trying to think of the perfect name and had so many names at the start. In the end though, we chose Bubs First for a few reasons. We wanted to convey that this was a premium brand that put your bubs' comfort first, and also that our products might be the first blanket or change mat cover etc that your bub would have. We liked the simplicity of it too.

What material is your change mat cover made out of it?

Our change mat cover is made of soft 2-2.5mm pile minky fabric and a PUL or polyurethane fabric.

What are the benefits of your product(s)?

The benefits of our product are that the half minky and half PUL fabric design means that you are easily able to wipe down any messes that arise from changing bubs nappy saving time and washing but at the same time, the soft minky fabric will keep your warm and comfortable. For those change mat covers which are plain coloured, the textured minky dot is great for tactile babies and for those which are chevron the pattern is visually interesting for your baby.

Where can we purchase your product(s)?

All of our products are available online through our website www.bubsfirst.com.au

What customers do you target?

Anyone who changes a nappy or knows someone who does :)

How do you clean your change mat covers?

For those little messes on the change mat cover, a baby wipe or damp cloth is all you need and then you can put it in the wash when you feel necessary as per the care instructions.

How long does your product(s) last?

I'm sorry I couldn't give you a specific time frame as it depends on so many factors like how many washes, babies that its being used by/for and general use, but I've been using mine for over 18 months now and its still as good as the first time. We've also had daycare centres buy our product and we've only heard good things.

What are the feedbacks from your customers so far?

We've had an overwhelmingly positive response from everyone that has used our product which is very humbling. We are really happy that we've been able to help mum's, dad's and caretakers in our small way by them not having to wash their change mat cover every single time and for us to be a part of their dream nurseries. Our social media accounts are full of great reviews for the invention and some beautiful nursery pictures where we are featured.

What do you think was your biggest challenge so far since having your business?

I think the biggest challenge for us has been just getting our brand and product known in Australia. In saying that I wanted to thank you again for allowing us to be on your blog.

What product has been the best selling so far?

It really changes all the time but I would say our Snow White, Baby Pink and Baby Blue are the front runners for best selling colour.